The Rise of Digital Advertisement Consumption Among Youth in Sub-Saharan Africa

Youth in Sub-Saharan Africa encounter more digital advertisements on a daily basis than any other form of advertisement. The number of Internet users and their daily usage continues to surge as [...]

GeoPoll CEO in Tanzania for talks with NBS Director Dr. Albina Chuwa

Steve Gutterman, our CEO, is in Dar es Salaam, Tanzania for a meeting with Dr. Albina Chuwa, the Director General of the National Bureau of Statistics, and other government officials. The meeting [...]

GeoPoll, NBS & Ministry of Information agree to collaborate on cutting edge media research for the benefit of the people of Tanzania

The GeoPoll team was honored to meet with Dr. Albina Chuwa, the Director General National Bureau of Statistics (NBS) of Tanzania, and her team.  Also at the meeting was Casmir Ndambalilo, Acting [...]

Measuring Socioeconomic Status: Applying Living Standard Measurement Questions in Mobile Research

Through six living standards questions, GeoPoll is able to effectively measure respondents’ socioeconomic status across all mobile surveying modes Living Standard Measurement (LSM) GeoPoll asks a [...]

SportPesa among Kenya’s top 10 visited Websites

Sports betting in Kenya has become one of the most lucrative new businesses in a new gambling craze that is earning the country a new title; ‘The Betting Nation’. According to [...]

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